Business, Finance & Law      Management

Marketing Analytics Practitioner's Guide, The (In 4 Volumes): Brand and Consumer / Product, Advertising, Packaging, Biometrics, Price and Promotion / Digital Marketing / Retail and Statistics

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Book Details
Language
English
Publishers
World Scientific Publishing Co Pte Ltd (13 Oct. 2023)
Weight
2.47 KG
Publication Date
17/01/2024
ISBN-10
981127987X
Pages
1352 pages
ISBN-13
9789811279874
Dimensions
16 x 9.4 x 23.6 cm
SKU
9789811279874
Author Name
Ashok Charan (Author)
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As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike. The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation.

It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.

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