Business, Finance & Law      Management

MARKETING: An Instrument for Sustainable Development

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Book Details
Language
English
Publishers
Our Knowledge Publishing (30 July 2024)
Weight
0.16 KG
Publication Date
30/07/2024
ISBN-10
6207900170
Pages
100 pages
ISBN-13
9786207900176
Dimensions
15.24 x 0.61 x 22.86 cm
SKU
9786207900176
Author Name
Eduardo Machado (Author)
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At the end of the last century, we were at a crossroads when it came to our economic future and a mindset for managing organisations' strategic resources. This content, which has been completely revised, once again attracts attention due to its topicality and necessity, as we observe the entry of the Asian Tigers onto the global competitive scene, especially China.

With repercussions on current business strategies, I invite everyone to read this book, which recognises a need of the time that is now an organisational reality: sustainability. .

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