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MARKETING ACTIVITIES OF ACCOMMODATION TOOLS

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Book Details
Language
English
Publishers
LAP LAMBERT Academic Publishing (24 May 2024)
Weight
0.16 KG
Publication Date
24/05/2024
ISBN-10
620764865X
Pages
100 pages
ISBN-13
9786207648658
Dimensions
15 x 0.58 x 22 cm
SKU
9786207648658
Author Name
Sarvinoz Salimova (Author)
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Description
In the monograph, the improvement of the mechanisms of implementation of marketing activities in accommodation tools, the possibilities of using digital marketing in increasing the competitiveness of accommodation tools, the importance of websites and online booking systems in promoting the services of accommodation tools, and their interrelationship with online reviews are revealed. Analysis of the general situation and development trends of the market of hotel services in Uzbekistan, analysis of marketing-mix elements of hotels in the Bukhara region, methods of developing the marketing strategy of the offer system of hotels in the Bukhara region were studied, relevant conclusions and suggestions were made.

This monograph is intended for independent researchers and university students. .

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