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Allerdings gibt es nur wenige Marketing-Management-Bücher, die Marketing-Konzepte wirklich erfassen undund erklären Marketingkonzepte auf leicht verständliche und knackige Weise. Dieses Buch wurde geschrieben, um die Grundlagen in einer sehr übersichtlichen Weise zu präsentieren.
Es behandelt Themen, die für das grundlegende Verständnis des Marketings unerlässlich sind . Der Inhalt dieses Buches deckt den Lehrplan ab, der an einer Vielzahl vonUniversitäten auf UG- und PG-Ebene gilt .
Einige Fallstudien wurden aufgenommen, um dieAnwendung der Marketingkonzeptezu veranschaulichen . .
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