Making-of-Inhalte als Marketingtool für Netflix. Die Relevanz von Originalen
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Der Diskurs konzentriert sich dabei auf die Relevanz dieser zusätzlichen Inhalte für Netflix selbst und für die Zuschauerschaft. Damit wird untersucht, welche Ziele Netflix mithilfe dieser Inhalte verfolgt und welche Strategien dabei angewandt werden.
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£27.18
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