Лояльность к бренду и образ жизни потребителей свежего мяса
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На основе собранной информации мы изучим взаимосвязь между лояльностью к бренду и образом жизни потребителей в категории свежего мяса с помощью количественного исследования с описательным корреляционным охватом. Полученные результаты позволят получить достоверную и надежную информацию о психографических атрибутах, имеющих наибольшее значение для каждого уровня лояльности покупателей свежего мяса, что позволит оптимизировать маркетинговое планирование в данной отрасли.
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£27.18
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