L'importanza delle differenze culturali negli affari
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A tal fine, identifica i principali fattori comuni che costituiscono il tema della cultura. Le trattative commerciali internazionali non attraversano solo i confini, ma anche le culture.
La cultura influenza il modo in cui le persone pensano, comunicano e si comportano in particolari situazioni. Il tema della cultura può influenzare i tipi di transazioni che le aziende effettuano e il modo in cui negoziano con loro.
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£27.18
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