L'importance des différences culturelles dans le monde des affaires
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Pour ce faire, il identifie les principaux facteurs communs qui constituent le thème de la culture. Les transactions commerciales internationales ne traversent pas seulement les frontières, elles traversent aussi les cultures.
La culture influence la façon dont les gens pensent, communiquent et se comportent dans des situations particulières. Le thème de la culture peut affecter les types de transactions que les entreprises effectuent et la manière dont elles négocient avec leurs interlocuteurs.
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£27.18
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