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Afin de développer la fidélité à la marque, différentes méthodes sont actuellement appliquées par les secteurs de l'hébergement et de la restauration, telles que les programmes d'adhésion qui accordent des privilèges et des incitations aux clients fréquents. Ce livre (Hospitality in Cameroon- a case study in its own little way) vient s'ajouter aux nombreux manuels dans ce domaine mais avec un flambeau d'étude de cas provenant uniquement du Cameroun.
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