Les TIC transforment la satisfaction des clients: (Etude de cas LIC)
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En mettant en lumière l'histoire de la LIC, ses services et sa transformation numérique, l'ouvrage souligne le rôle des TIC dans l'amélioration de l'expérience des clients. Il couvre l'analyse des données, le retour d'information des utilisateurs et l'influence des TIC sur les préférences des consommateurs, offrant ainsi aux compagnies d'assurance des idées et des recommandations pour améliorer la satisfaction grâce à la technologie.
Destiné aux professionnels et aux chercheurs, ce livre guide les compagnies d'assurance dans l'exploitation du potentiel des TIC dans le secteur de l'assurance-vie. .
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£27.18
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£17.13
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