Les effets de l'endossement par des célébrités : Une perspective myope du marketing: La myopie des célébrités dans le contexte indien
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Cette étude examine la relation entre la perception du consommateur et les effets de l'endossement de la célébrité. Le comportement d'achat des consommateurs est largement influencé par les célébrités.
En ce qui concerne la présente étude, le cadre proposé a été prouvé par une analyse déductive. L'étude actuelle tente d'appliquer le cadre des effets des vedettes dans le contexte indien, où les effets des vedettes montrent la transformation des consommateurs en consommateurs hédonistes.
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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