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Leadership Strategies and Administration: Corporate Social Responsibility Practices

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Book Details
Language
English
Publishers
LAP Lambert Academic Publishing (15 July 2024)
Weight
0.24 KG
Publication Date
15/07/2024
ISBN-10
6207811186
Pages
160 pages
ISBN-13
9786207811182
Dimensions
15.24 x 0.94 x 22.86 cm
SKU
9786207811182
Author Name
Christian SEKIMONYO SHAMAVU (Author)
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The leader strategy is divided into two distinct strategies: on the one hand we have the offensive strategy, where the leader seeks to dominate its market. On the other hand, we have a defensive strategy, the leader seeks to protect its market share and competitors.

1) We divide the defensive strategy into 6 different categories. - the positioning defense strategy: this is the outpost strategy; - the preventive strategy: act rather than react, the strategy of the counter-offensive approach: we fight our competitor on our own ground; - The mobile defense strategy: this strategy is based on market diversification and expansion, - The strategic withdrawal strategy: the company focuses on certain segments and abandons weak segments.

2) The Challenger Strategy Challenger strategy seeks to eliminate the weakest or attack the market leaders. Five approaches are possible: - the frontal attack: the most costly strategy which operates through prices, - The side attack: it consists of taking advantage of a weakness of its competitor, - Encirclement: it is attack on several weak points of its competitors, - guerrilla warfare: the objective is to attack the competitor on its specific products.

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