Le marché à terme comme outil de gestion du coût des matières premières: Prévoir le coût de la principale matière première permet d'établir toute la ... stratégique et marketing de l'entreprise
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Souvent, toute la planification marketing et stratégique peut être profondément compromise en fonction de l'ampleur des fluctuations des prix de ces produits de base. Une étude de la structure des coûts des hamburgers de bœuf de McDonald's, utilisant les opérations du marché à terme des bovins, a permis de prédire le coût de ces hamburgers pendant l'intersaison.
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£27.18
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