La publicité en Chine: Naissance d'Une Industrie (1914-1956) (Transformations of Modern China)
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Il montre que cette profession hybride et transnationale a joué un rôle essentiel dans l'introduction de nouveaux biens de consommation en Chine et dans la fabrique du mythe des quatre cents millions de consommateurs . Ce livre intéressera des chercheurs et étudiants spécialistes de l'histoire de la Chine moderne, des études urbaines et de la consommation, des médias et de la communication de masse, ainsi que des professionnels de la publicité et du marketing.
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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