La fedeltà degli espositori verso Tourism Indaba: uno studio esplorativo
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Il ricercatore aveva previsto che altri espositori avessero smesso di partecipare alla fiera a causa di: instabilità politica, xenofobia e concorrenza da parte di altre fiere di viaggi. Tuttavia, è emerso che queste ragioni non hanno avuto alcun effetto sulla fedeltà degli espositori che continuano a partecipare all'evento, suggerendo che la fedeltà degli espositori a Tourism Indaba rimarrà invariata fino a quando la fiera continuerà a servire il suo scopo per le aziende che rappresentano.
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£27.18
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