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Ein Programm zur Entwicklung der Humanressourcen ist das erste und wichtigste Erfordernis für das ordnungsgemäße Funktionieren der genossenschaftlichen Vermarktungsgesellschaften. Die Zufriedenheit der Mitglieder ist das Hauptziel von Marketinggenossenschaften.
Die Mitgliederzufriedenheit ist ein Begriff, der misst, inwieweit die von der Marketinggenossenschaft gelieferten Waren und Dienstleistungen den Erwartungen der Mitglieder entsprechen. Die Zufriedenheit der Mitglieder wird durch die bessere Leistung der Mitarbeiter der Marketinggenossenschaften erreicht.
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