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понять роль маркетинговых исследований и их вклад в ведение бизнеса 2. ознакомиться с основными методами и инструментами маркетинговых исследований, чтобы использовать их надлежащим образом, видеть их сильные и слабые стороны и уметь оценивать их релевантность для исследовательского проекта 3.
научиться применять техники и методы маркетинговых исследований (на примере реального проекта маркетингового исследования). 4.
научиться анализировать и интерпретировать данные, полученные в ходе первичных исследований. .
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