CHRISTIAN BARTSCH has served as Director of companies in Germany and the UK. Currently he is a Managing Partner of a German SaaS Company, Non-Exec Director of a Dutch VC, Board member of an EU holding and President of the management board of a polish eOrg company. He has been an international speaker at congresses, government facilities (BKA) and universities. This includes traveling overseas (Canada, South Africa, USA) to advice clients. He is fascinated by innovative technology that helps people better communicate. Christian empowers companies grow their niche dominance after receiving investment from various VCs.--------------------------------------------------------------Having been looking for ways to promote his niche business, he decided to continue expanding the marketing knowledge he had gained during his time at BMW and Monash university, where he was awarded a price as best international marketing student of that year.Marketing is than just simplyfing a promotional message to potential buyers. It about understanding the human nature and also how the data generated by technology helps realize opportunities for greater improvement. By participating in many SEO related trainings and also becoming an Infusionsoft Certified Partner, he combined the human and martech side of any business.Advising corporates, coaching companies and startups on their options to market their initiatives allowed Christian to share his knowledge around the world. Some of his market entry strategies are in use by several companies. The basic framework is related to that infamous project of designing a market entry and market stabilization strategy to get Australian wine into the Russian market.-------------------------------------------------------------------When you look at how a B2B client differs from a B2C customer you realize that they are influenced by interrelated factors. Marketing is a tool that is not only used by businesses to sell their products and services. Governments use it to promote their policies to the public. In contrast criminals and terrorists use online marketing to gain followers for their illicit activities. Fake News is just a subsection of the propaganda type of marketing. You need to analyse it to better understand their objectives. Then you know how to bypass it without getting run over by the dominating media participant.Looking at entering a new market? Are you sure, you have found a good niche to not be crushed in an overcrowded market? That blue ocean you are dreaming off, could me just a step to the side. Without proper market research, market strategy and business development, you are just gambling your money.--------------------------------------------------------------------Christian Bartsch is a forensics expert who developed special tools for special investigations, prevention of data leakage and cyber resilience. As a serial entrepreneur he was involved in several Blockchain projects around the world. He is a keynote speaker in the field of chip-off forensics and cyber risk response. He presented the newest forensic methodologies for smartphone and blackbox data extraction at the closed-doors summit of the German Federal Bureau of Investigation (BKA, 2015). At Universities he has presented research and technologies used for fraud investigations.On request of the German IT security authority (BSI) he jumped in an event of the German Chamber of Commerce to hold a 45-minute presentation with just 15 minutes preparation time after another speaker unexpectedly fell ill.His previous presentations included events with 300+ listeners for Marcus Evens and other corporate events. He is recommended due to his expertise and ability to explain complex topics in an enjoyable way that a non-technical person will understand it.He has been several times on national TV and radio, including 2 popular science television episodes. Recently he interviewed Apple co-founder Steve Wozniak on challenges of innovative technology in todays society.Christian has worked for global players like BMW, Siemens and KPMG (forensics technology). Besides his industrial economics education at BMW Germany he also studied information technology at the University of Allied Science (FH) in Munich. He holds a BBusCom University degree in Management (with special knowledge in dealing with corporate crime) from Monash University in Australia.He is a Certified Fraud Examiner (CFE), a DEKRA certified Forensics Expert Witness, and a Microsoft certified Engineer and Trainer (MCT, MCSE+I) and has an annual training schedule of 20+ days in order to keep up with the challenges of his niche.Read more about this authorRead less about this author