Business, Finance & Law      E-Commerce

INFLUENCE OF COLOR AND TYPOGRAPHY ON CONSUMER BEHAVIOR: A DETAILED CASE STUDY OF FMCG INDUSTRY ON PURCHASING DECISION OF CONSUMER

(0 reviews)
Condition
Quantity
(528 available)
Share
Book Details
Language
English
Publishers
LAP LAMBERT Academic Publishing (20 May 2024)
Weight
0.13 KG
Publication Date
20/05/2024
ISBN-10
6207647475
Pages
76 pages
ISBN-13
9786207647477
Dimensions
15 x 0.46 x 22 cm
SKU
9786207647477
Author Name
CA SOURABH PANDEY (Author)
Read More

Reviews & Ratings

out of 5.0
(0 reviews)
There have been no reviews for this product yet.
Consumer Behavior: Color & Typography in FMCG Packaging:This study delves into the psycho-emotional impact of colors and typographics on consumer decision matrices within the FMCG packaging paradigm. Synthesizing empirical research, meta-analytical data, and paradigmatic case studies, it unveils profound insights into consumer perceptual frameworks.

Research underscores the neurocognitive resonance of chromatic stimuli and the semiotic import of typographic modalities in brand equity formation. Cultural semiospheres are interrogated, elucidating nuanced ontological divergences between Occidental and Oriental demographies.

Exemplars from the corporate echelon elucidate the stratagems by which FMCG enterprises leverage design schemata to amplify cognitive salience and articulate narrative arcs. This study posits design as the quintessence of brand eminence, orchestrating consumer behavior within the cultural econosphere.

In summation, this research furnishes actionable intelligence for FMCG strategists, accentuating the imperative of design intervention in the gestalt of consumer decision kinetics. .

Frequently Bought Products

Product Queries (0)

Login Or Registerto submit your questions to seller

Other Questions

No none asked to seller yet

Bookiyos Books Solutions - Quality Books, Unbeatable Prices

Bookiyos Books Solutions is your premier online bookstore offering a vast selection of over 5 crore books. Whether you're looking for the latest releases, timeless classics, or rare finds, we have something for every reader. Our platform serves customers worldwide, including the USA, UK, and Europe, with fast delivery and easy return policies to ensure a hassle-free shopping experience. Discover daily updates, exclusive deals, and a comprehensive collection of books that cater to all your reading needs. Shop with confidence at Bookiyos, where quality books and unbeatable prices meet.

Why Choose Bookiyos?

Extensive Inventory: New, old, and rare books available.
Fast Delivery: Same or next-day shipping.
Easy Returns: Hassle-free refund and return policies.
Global Reach: Serving customers in the USA, UK, Europe, and beyond.
Daily Updates: Thousands of new titles added every day.
Join our community of book lovers and start your literary journey with Bookiyos Books Solutions today!