Importanza dell'innovazione nell'industria del turismo e dell'ospitalità
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È proprio questa necessità di cambiare che rende il concetto di innovazione una preoccupazione vitale per le aziende turistiche di tutte le dimensioni, che devono distinguersi dalla forte concorrenza con operazioni di successo e redditizie. Tuttavia, l'importanza dell'innovazione è stata a lungo sottovalutata nelle attività di servizio.
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£27.18
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