Importância da inovação no sector do turismo e da hotelaria
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É esta necessidade de mudança que torna o conceito de inovação uma preocupação vital para as empresas de turismo de todas as dimensões - precisam de se destacar da forte concorrência com operações bem sucedidas e rentáveis. No entanto, a importância da inovação foi durante muito tempo subestimada nas actividades de serviços.
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£27.18
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