Importance de l'innovation dans l'industrie du tourisme et de l'hôtellerie
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C'est ce besoin de changement qui fait du concept d'innovation une préoccupation vitale pour les entreprises touristiques de toutes tailles - elles doivent se démarquer de la forte concurrence par des opérations réussies et rentables. Cependant, l'importance de l'innovation a longtemps été sous-estimée dans les activités de service.
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