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Impatto del marketing interno sull'impegno dei dipendenti nei confronti del marchio: Amore per il marchio: Ilsettore assicurativo in Sri Lanka

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Book Details
Language
Italian
Publishers
Edizioni Sapienza (25 Jun. 2024)
Weight
0.18 KG
Publication Date
25/06/2024
ISBN-10
6207705742
Pages
116 pages
ISBN-13
9786207705740
Dimensions
15 x 0.69 x 22 cm
SKU
9786207705740
Author Name
Denushika Wijenayaka (Author)
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Il marketing interno è una delle principali strategie delle aziende di servizi che cercano di ottimizzare l'ambiente organizzativo per migliorare la qualità del servizio. Questo libro si concentra sulla relazione tra le percezioni del marketing interno e l'impegno del marchio dei dipendenti attraverso l'amore per il marchio dei dipendenti nel settore assicurativo dello Sri Lanka.

Questo libro aiuterà gli esperti di marketing a comprendere e sviluppare questo concetto, che può servire alle compagnie assicurative e agli enti governativi del settore per sviluppare le norme e i regolamenti in materia di marketing assicurativo. .

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