Imparare dalla crisi: un'abilità strategica - teorie e casi di studio
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Basando il nostro lavoro su tre concetti centrali: l'orientamento al mercato, la flessibilità strategica e l'apprendimento organizzativo, ci proponiamo di mostrare come questi concetti aiutino le imprese a costruire una strategia efficace di gestione delle crisi. In questa prospettiva, abbiamo deciso di illustrare i nostri argomenti con due esempi concreti, casi di studio di imprese operanti nel settore turistico, per spiegare l'importanza di costruire un approccio strategico nella gestione delle crisi.
Infine, proporremo una sintesi di alcune implicazioni manageriali della gestione delle crisi attraverso le crisi strategiche e l'esplorazione di nuove prospettive di ricerca. .
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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