Impact of Celebrity Endorsement on Consumer Online Behaviour: Buying behaviour pattern in Nigeria
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As more organisations, brands, startups, and SMEs continue to use social media to connect with their consumers, it is imperative to understand the impact of these marketing tools on consumer purchasing behaviour. Furthermore, with the increasing rate of celebrity brand endorsement in Nigeria, it has become a norm for businesses to adopt this marketing strategy.
Celebrity endorsement has proven to be an effective way to reach more consumers and increase brand awareness. However, it is crucial to understand the impact of these endorsements on consumer buying behaviour.
This book explores the influence of social media and celebrity endorsements on consumer purchasing behaviour in Nigeria, providing valuable insights for organisations and businesses. .
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£27.18
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