Impact du marketing interne sur l'engagement des employés à l'égard de la marque : L'amour de la marque: Lesecteur de l'assurance au Sri Lanka
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Il aidera les spécialistes du marketing à comprendre et à développer ce concept, ce qui permettra aux compagnies d'assurance ainsi qu'aux organismes de réglementation de l'assurance d'élaborer des règles et des réglementations en matière de marketing de l'assurance. .
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