Il mercato dei futures come strumento per la gestione dei costi delle materie prime: La previsione del costo della principale materia prima consente ... strategica e di marketing dell'azienda
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Spesso tutta la pianificazione strategica e di marketing può essere profondamente compromessa a seconda della forte fluttuazione dei prezzi di queste materie prime. Attraverso uno studio della struttura dei costi degli hamburger di manzo di McDonald's, utilizzando le operazioni con il Cattle Futures Market, è stato possibile prevedere quale sarebbe stato il costo di questi hamburger nella bassa stagione.
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£27.18
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