Il marketing nell'era digitale: Come i marketer possono orientarsi nel panorama tecnologico
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Questo libro descrive in dettaglio il cambiamento nello spazio digitale per quanto riguarda il marketing e ciò che i marketer possono fare per prosperare nei loro sforzi per continuare a raggiungere i clienti. Il libro esamina le teorie specifiche del marketing e le allinea all'attuale spazio digitale, consentendo di includere una visione accademica sull'evoluzione del marketing nell'era digitale.
Il libro approfondirà ulteriormente i temi emergenti, consentendo al contempo di capire come gli esperti di marketing possano navigare tra gli attuali progressi tecnologici per continuare a fornire un ritorno sugli investimenti alle loro aziende. .
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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