Il graduale adattamento del gusto cinese verso un gusto più occidentalizzato: Come i manager europei superano le barriere sociali, legali, operative ed economiche. Il caso del vino in Cina
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Questo libro compie uno sforzo ragionevole per determinare quali siano le implicazioni sociali, legali, operative ed economiche dell'avvio di questo prodotto in Cina, tenendo conto dell'esistenza di sfide che devono essere superate da manager accorti. Attraverso l'uso del modello CAGE e dell'approccio AAA, lo studio ha cercato di esplorare le interviste condotte da aziende qualificate del settore per fornire una strategia generale utilizzabile dalle aziende europee che desiderano espandere il proprio mercato in Cina a breve.
Inoltre, il libro si impegna a fornire consigli e suggerimenti utili per l'insediamento di successo di prodotti alimentari e bevande meno specifici. .
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£27.18
£28.33 -
£10.58
£12.58 -
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