ICT verändert die Kundenzufriedenheit: (LIC-Fallstudie)
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Das Buch beleuchtet die Geschichte, die Dienstleistungen und die digitale Transformation von LIC und unterstreicht die Rolle der IKT bei der Verbesserung des Kundenerlebnisses. Es befasst sich mit der Datenanalyse, dem Nutzerfeedback und dem Einfluss der IKT auf die Kundenpräferenzen und bietet Einblicke und Empfehlungen für Versicherungsunternehmen, um die Zufriedenheit durch Technologie zu steigern.
Das Buch richtet sich an Fachleute und Forscher und gibt Versicherungsunternehmen Hilfestellung bei der Nutzung des IKT-Potenzials in der Lebensversicherungsbranche. .
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£27.18
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