After repeated requests from friends to share their parenting secrets, George Mekhail began to take notes on the strategies he and his wife Danielle developed during their first 16 years of raising children. His back-to-basics, “Sound Parenting” approach evolved into the 21 keys you’ll find in this remarkably accessible book.

Each key includes simple steps for overcoming the challenges of our fast-paced, distraction-filled world, helping parents reclaim their central role as “mom” or “dad” instead of outsourcing to an iPad or TikTok feed. If you’re a parent confronted with these realities, looking to cut through the noise and willing to do the work, you’ll find a voice of reason in George and his easy-to-implement strategies in I Am Not Your Bruh.

“George has written a compassionate and inspired book about parenting in an age where distractions loom larger than ever before in the middle of relationships with our families. This is a human guide, based on patience, kindness, and leadership, that's sure to be a big help to any new parents, especially as we continue to head into the increasingly-electronic and virtual 21st century.

”— Alex Gladstein“Reject passive parenting. I Am Not Your Bruh is a return to proper guardianship and care.

Love completely, without hesitation or reservation. Plant a seed that your children's children shall never forget.

”— Russell Okung“My ultimate priority in this world is to be the best father possible and I am grateful for George’s guidance as a role model for us all. ”— Matt Odell“I wish I had the insights from George's book during my early days as a parent.

”— Peter McCormack“The new world deserves new parenting advice. The countless hours spent talking to George and Danielle about kids, life, and Bitcoin make me know these words will have a valuable impact on the new world.

”— Brian Harrington. .