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HYBRID EVENTS DON'T SELL SCHNITZELS: HYBRID EVENTS IN A HOLISTIC VIEW FROM THE PERSPECTIVE FOR EVENT PLANNERS AND MICE SUPPLIERS. STRATEGIC CHANGES ... SALES" OPPORTUNITIES.: 1 (MICEconsulting)

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Book Details
Language
English
Publishers
Independently published (9 Feb. 2024)
Weight
0.14 KG
Publication Date
09/02/2024
Pages
91 pages
ISBN-13
9798879130546
Dimensions
15.24 x 0.53 x 22.86 cm
SKU
9798879130546
Author Name
Peter Cramer (Author)
Peter Cramer's extensive career in the event management and communication industry is a testament to his expertise and innovation. Starting in 1992 as the Owner of "Cramer & Möller", he spent over eight years in Hagen, managing and growing the company. In 2001, he transitioned to "Ercom AG" as an Event Manager, where he was responsible for the design, organization, and execution of various events, roadshows, and exhibitions, honing his skills in Mainz for over three years.His journey continued in 2004 at "Publicis", a well-known worldwide communications agency in Hamburg. As a Senior Event Manager, Cramer was instrumental in designing, organizing, and implementing events, promotions, and sales promotion measures, demonstrating his ability to handle multiple aspects of event management.In October 2006, he stepped up as the Director of Event Marketing at "Publicis", where he spent nearly two years in Erlangen and Munich. His role involved the creation and design of integrated communication actions with a focus on event-centric strategies. Cramer's expertise led him to the pr agency "achtung" in November 2008, where he was the Unit Lead Manager for over a year. Here, he was responsible for the development and management of the event unit, emphasizing integrative and holistic communication strategies.Since March 2010, Peter Cramer has been the owner of "Panem et Circenses - Kontor für Kommunikation" in Hamburg. His company offers a comprehensive range of services in digital content marketing, social media marketing, and event marketing, focusing on B2C / B2B tourism and MICE/business tourism. His work targets the German-speaking markets of Germany, Austria, and Switzerland, providing market research, communication campaign conception, and the planning and implementation of various events.Parallel to this, since March 2012, Cramer has also been involved in Product Management at "MICEboard". This platform is a significant community for event planners in the German-speaking regions, offering information on international events and suppliers. "MICEboard" is known for its innovative approach, providing directories of qualified suppliers and informing planners through podcasts and stream TV. Throughout his career, Peter Cramer has demonstrated a consistent ability to lead and innovate in the dynamic field of event management and communication, making significant contributions to the industry. His experience ranges from hands-on event planning to strategic management and development of comprehensive communication campaigns, making him a distinguished figure in his field.Read more about this authorRead less about this author
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In an era marked by rapid digital transformation in the MICE industry, this book stands as a guide to the future of event planning and sales. It explores the burgeoning realm of Hybrid Events and the strategic shift towards 'Hybrid Sales', blending live and digital experiences with content marketing, storytelling, and social media integration.

Aimed at event planners, MICE sales professionals, corporate strategists, and tech innovators, the book provides a comprehensive overview, actionable strategies, and inspiring success stories. It positions 'Hybrid Sales' as a crucial approach for enhancing engagement, broadening reach, and building stronger connections in the MICE sector.

Readers will gain insights to navigate the evolving landscape, ensuring their events resonate and their sales strategies leverage digital platforms' potential. This visionary work invites readers to the forefront of the Hybrid Era in the MICE industry, offering a roadmap for creating impactful experiences and redefining sales in the digital age.

Explore the future of the MICE industry with this essential read, shaping extraordinary experiences in the new hybrid world. .

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