Dr Sachiko Scheuing is the European Privacy Officer of Acxiom, an IPG-Interpublic Group company, and a global leader in marketing services. She is currently serving her fourth term as the Co-Chairwoman of the trade association Federation of European Data and Marketing (FEDMA), based in Brussels. With more than 20 years’ experience in the field of marketing intelligence, and as a former chief analyst, Sachiko combines theoretical and practical experience of the marketing and advertisement industries to manage Acxiom’s European government affairs and compliance. She contributes articles to trade magazines and academic journals. Besides FEDMA, Sachiko is active in several European and global privacy and marketing associations as well as think-tanks. She was one of the founding members of the European Data Protection Officers’ association, CEDPO. In 2020, Sachiko received the DataIQ Professor Derek Holder Lifetime Achievement Award for her contribution to and leadership in the data industry. Sachiko is also passionate about empowering women and girls. She is serving as the global co-chair of Acxiom’s gender equity programme, WomenLEAD. In 2024, she was recognised by Women in Data® as one of the twenty most influential women in Data and Tech.Read more about this authorRead less about this author