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How to Build Brand Envy: An Executive Primer on Branding: 4 (Executive Primers)

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Book Details
Language
English
Publishers
Independently published (24 Feb. 2024)
Weight
0.2 KG
Publication Date
24/02/2024
Pages
138 pages
ISBN-13
9798884643888
Dimensions
15.24 x 0.81 x 22.86 cm
Reading Age
16 - 18 years
SKU
9798884643888
Author Name
Ian C. Tomlin (Author)
Ian Tomlin is a storyteller and technology evangelist with a passion to help businesses make conversation profitably.BackgroundIan Tomlin has been a senior strategist and management consultant in the tech industry since 1990, experiencing first-hand the impact of Information Security and the GDPR. In 2015, he joined the award-winning Canon Europe Security Team and, in 2016, went on to perform a leading role in the GDPR commercial solutions team; inheriting the responsibility of innovating GDPR technology-led solutions for Canon’s European customer community. At the time of writing, Canon is listed by GlobalTrak as the fourth most trusted brand in the world.In PrintHis first book ‘CEO’s Guide to Business Agility’ written in 2004, describes the move from legacy to modern agile organizational design. In 2006 he wrote his second book on the topic of business social marketing and its move into the cloud, then a new concept of computing on the horizon. ‘Cloud Coffee House’ was followed by his third book ‘Social Operating Systems’ (2009) predicting the future evolution of what have now become comprehensive online platforms like Office365 and Google G-Suite. In 2014, he turned his attention to the subjects of personal development and brand management publishing two guides, one giving advice to newcomers entering the business world on how to achieve more from their careers. This led to the creation of the AboveAndBeyond range of guidebooks for executives. He writes fictional novels under the pseudonym of Christian J. Browning.Career Starting his life as a professional shoemaker, he joined the tech industry in 1990 after a period in local government and has spent most of his career at the leading edge of B2B marketing innovation.He created the management consulting business NDMC Ltd in 2001. In 2002, he worked with a small team to create ENCANVAS; the first and only code-less applications design and deployment platform that gives non-technical people the ability to individually create enterprise scalable business applications. In 2006, he created a technology similar to WhatsApp called SQUORK and in 2009 a container cloud computing platform that simplified the deployment of cloud applications. He continues to sit on the board of several start-up hi-tech businesses. Today, he advises business leaders on how to grow their business, manage risk, tell their story and establish conversational marketing strategies.Read more about this authorRead less about this author
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This book delves into building a brand that drives envy and success in business. The author explores brand strategies relevant to business leaders, focusing on simplicity amid the complexities of branding.

It addresses key questions about brand importance, persuasion, brand experience, and successful brand building. The book emphasizes practical insights and tools for creating impactful brands.

Finally, it offers actionable guidance for brand development and engagement. .

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