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How Big AI is in Marketing: Harnessing Artificial Intelligence for Strategic Success

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Book Details
Language
English
Publishers
Independently published (12 May 2024)
Weight
0.1 KG
Publication Date
12/05/2024
Pages
65 pages
ISBN-13
9798325308048
Dimensions
15.24 x 0.38 x 22.86 cm
SKU
9798325308048
Author Name
Fahd Khater (Author)
Fahd, born in Lebanon in 1978, is an esteemed alumnus of Notre Dame University of Beirut where he earned a bachelor’s degree in Mass Communication, specializing in Radio/TV. Launching his career in 1999, Fahd has since become a powerhouse in the agency world, with over two decades of leadership across various companies in Dubai. His roles have spanned senior positions, driving business development, management, planning, strategy, and marketing campaigns that have left an impact in more than 70 countries.His innovative contributions to the industry have not only earned him awards for best stand design and technology but also led to setting a Guinness record for a government project. Fahd's passion for sharing knowledge is evident in his role as a keynote speaker, where he has enriched numerous industry events with his insights into marketing and business strategies. This passion also sparked the creation of his books, which aim to provide practical guidance through the complexities of the fast-paced advertising industry, particularly for account managers and directors.Fahd is currently expanding his influence by working on a series of books and eBooks focused on specialized topics, aiming to establish himself as a key opinion leader in his field. His books reflect his journey and serves as a guide for aspiring marketers and advertising managers, directing them towards effective leadership in their domains.Read more about this authorRead less about this author
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Discover the transformative power of Artificial Intelligence (AI) in the ever-evolving field of marketing with "How Big AI is in Marketing. " This comprehensive guide delves into the multifaceted roles and impacts of AI across various marketing disciplines, from content personalization and SEO optimization to customer relationship management and beyond.

Explore in-depth case studies from industries such as retail, healthcare, automotive, and entertainment, showcasing how AI has revolutionized marketing strategies and business outcomes. Each chapter offers practical insights and real-world examples from leading companies that have successfully integrated AI into their operations, providing readers with actionable strategies for leveraging AI to enhance their marketing efforts.

Learn about the latest tools and technologies, including AI-driven analytics platforms like Google Analytics, Adobe Sensei, and Salesforce Einstein, which empower marketers to predict consumer behavior, automate complex processes, and deliver exceptionally personalized customer experiences. Whether you're a marketing professional aiming to sharpen your AI knowledge or a business leader looking to transform your organization's marketing strategies, "How Big AI is in Marketing" equips you with the essential knowledge and skills to navigate the digital marketing landscape using the power of AI.

With expert insights and forward-looking analysis, this book is your essential guide to understanding and implementing AI in marketing, ensuring you stay ahead in a competitive digital marketplace. Embrace the future of marketing with AI and transform your approach to achieve unprecedented success.

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