Hotelaria nos Camarões - Uma abordagem de estudo de caso
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Para desenvolver a fidelidade à marca, os sectores do alojamento e dos serviços alimentares aplicam atualmente diferentes métodos, tais como programas de adesão que concedem privilégios e incentivos aos clientes frequentes. Este livro (Hospitality in Cameroon - a case study in its own little way) veio juntar-se aos numerosos livros didácticos neste domínio, mas com um estudo de caso proveniente exclusivamente dos Camarões.
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£27.18
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