Doing, not just saying. But also to say and not only to do. It is the only way to certify that in the world you are something different from the rest. This mantra has guided my professional career so far. I have worked for more than 12 years in the ecosystem of large media agencies, building communication strategies for brands such as BMW, Coca-Cola, Audi, P&G or Estrella Damm, between Madrid, Barcelona and New York. As a media planner I learned how to optimize advertising budgets; as an account director I was trained in creating integrated online and offline strategies to, later on, take on the digital direction of the agency Arena Media in Barcelona, specializing in the integration not only of digital approaches within the global marketing plans of the brands, but also within the digital transformation of the company. My last position in the big company as Marketing and Business Development Director taught me again that it's all about perceptions and sales.The weariness of making PowerPoints led me to create a simple and agile process where to dump the what and how to SELL more and better, whether it is a product, service or yourself as a person/professional. The idea was to implement a methodology so that anyone could build their integrated Marketing Plan quickly and easily. I called this methodology "Media Planning Canvas". A knowledge that I share as a consultant for brands and Startups, as a teacher in business schools and in my Blog www.jaimefernandez.com | Twitter: @jaimefdezpuenteAs an entrepreneur I created the engagement platform for professionals "Guudjob". Awarded by The AppDate as the best App in Spain, among the 16 best in the world at the Mobile World Congress, as well as the most innovative solution in Customer Experience by the Customer Experience Development Association DEC. It is now owned by Mapal Software helping the Hospitality industry to motivate and improve the productivity of its professionals.I am the founder of the PeopleXBrand personal branding academy, which helps professionals stand out in the job market by building their own personal brand. My knowledge of marketing is helping these great professionals to re-enter the job market, increase their reputation and gain visibility.After graduating in Business Administration and Management and taking two Masters (in Marketing and Media Planning) as well as a postgraduate degree in Digital Marketing at New York University, I can say that there are three pillars that have guided my professional development so far: constant learning, flexibility when adapting to changes and above all "DOING" as the only way to differentiate yourself.Read more about this authorRead less about this author