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Guía Completa de Fotografía Publicitaria y Comercial: Domina el Arte de Crear Imágenes Impactantes para Impulsar Campañas de Marketing

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Book Details
Language
Spanish
Publishers
Independently published (18 Jun. 2024)
Weight
0.19 KG
Publication Date
18/06/2024
Pages
137 pages
ISBN-13
9798328838092
Dimensions
15.24 x 0.79 x 22.86 cm
SKU
9798328838092
Author Name
Ernesto Martínez (Author)
We are a photography academy and publishing house, a space dedicated to the dissemination of knowledge and beauty through photography and digital design. With a solid track record in publishing educational and reference material, we have positioned ourselves as a reliable and avant-garde source in the pedagogical, artistic and technical fields. Our mission is to enrich the educational and professional experiences of our readers by providing resources that not only inform, but also inspire.Our catalog covers a wide range of topics, from the fundamentals of photography to the most advanced digital design techniques. Each publication is the result of a meticulous selection and editing process, ensuring that the content is not only relevant and up-to-date, but also meets the highest quality standards. We understand the importance of accessibility, which is why we offer our works in printed and digital formats, facilitating continuous learning in an increasingly connected and competitive world.Our passion for education and the art of photography drives us to constantly seek new ways to capture the imagination of our audience. We collaborate closely with photography and digital design experts to create materials that reflect the latest trends and developments in these dynamic fields.We propose a methodology that focuses on a “self-directed” learning model. This orientation allows the student to guide their own learning process and choose the study strategies that best suit their needs. We provide the necessary materials for this training, facilitating those interested in controlling and active planning of the learning process.In this digital age, we understand that the training process is an endless journey. Therefore, we strive to be more than a publisher. We are an online photography academy, we aspire to be a constant companion on your journey during the process of developing your maximum artistic potential, by providing you with the knowledge and tools that will allow you to generate high creative and professional standards.Through our publications, we hope to not only impart knowledge, but also encourage creativity and passion for photography and visual art. Encouraging the student's artistic talent to become a source of development and opportunities.We are delighted to produce and publish the best photography books to accompany you on your journey towards photographic excellence.We appreciate your interest and continued support, and invite you to explore our extensive catalog, where education and aesthetics come together to create an unparalleled learning experience.Our Catalog is organized into 4 major themes: 1) Basics of Photography, 2) Photographic Genres, 3) Higher Training in Photography, 4) Software specialized in Photography.ERNESTO MARTINEZ | Academy Photography Publishing House.• PHOTOGRAPHY BASICSIn these books on photography basics, you will find topics such as camera handling, composition, lighting, focus, exposure, the use of different lenses, white balance, motion capture, among others. These books can be a useful guide for those who are interested in learning the basics of photography in simple ways and improving their skills in this field:◦ Introduction to Photography: Fundamentals of Photography◦ Photography Workshop. 1: Accelerated Photography Training Course◦ Photography Workshop 2: The Photographic Technique in depth◦ Photography Workshop 3: Composition and Visual Language◦ Photography Workshop 4: Lightroom and Photoshop for Photographers◦ Illustrated Dictionary of Photography: Technical and theoretical terms in photography◦ The Photography Study Book: Plan, organize and evaluate your progress◦ Photography in Action: Illustrated guide to practical exercises◦ Photography Master Class: Photographic concepts and techniques• PHOTOGRAPHIC GENRESIn this group of books on photographic genres, different styles and approaches within photography are addressed, such as portraits, landscapes, street photography, nature photography, travel photography, documentary photography, among others. They are aimed at amateur or professional photographers who wish to specialize in a particular genre or expand their knowledge of different photographic styles to improve their skills and techniques. These books offer practical tips, visual examples, and guidance for capturing effective images within each genre:◦ Complete guide to master Landscape Photography◦ Complete Guide to Master the PHOTOGRAPHIC PORTRAIT◦ Complete Guide to Advertising and Commercial Photography◦ Keys to master Night Photography• HIGHER TRAINING IN PHOTOGRAPHYThis series of books addresses more advanced and specialized topics within this field, such as image theory, the history of photography, critical image analysis, experimentation with different photographic techniques and processes, advanced image editing. , the creation of coherent and significant photographic projects, among other aspects. These books are aimed at photography students at higher education institutions, as well as advanced photographers looking to expand their knowledge and refine their artistic practice. Overall, they provide a solid theoretical foundation and encourage a critical and creative approach to photographic practice:◦ Art in Black and White◦ Color and Photography◦ The Photographic Exposure◦ Focus and Sharpness◦ Photographic Lighting◦ Composition and Photographic language◦ The Digital Photographic Camera◦ Photographic lenses◦ Practical Guide to Lightroom◦ Photoshop for Photographers• PHOTOGRAPHIC SOFTWAREIn these books on photographic software, we address the use and application of specific programs for editing, retouching and managing photographs, such as Adobe Photoshop, Lightroom, Capture One, Illustrator, among others. These books are aimed at photographers and photography enthusiasts who want to improve their skills in using digital tools for image post-production. These books cover topics such as developing RAW files, color adjustment, skin retouching, landscape editing, using layers and masks, efficient workflow, file organization, among other aspects related to image management and processing. digital.◦ Practical Guide to AFFINITY PHOTO◦ The Raw Development Power of Capture One◦ RAW development with Darktable◦ RawTherapee, Getting Started Guide◦ Practical guide to Adobe Illustrator◦ Lightroom Practical Guide◦ Photoshop Practical Course◦ The Photoshop Book◦ Photoshop workshop. Module 1◦ Photoshop workshop. Module 2◦ Photoshop workshop. Module 3"We strive to be recognized as the leading publisher in the field of educational photography, offering a wide range of advanced and accessible resources that encourage creativity, innovation and excellence in photography. We seek to be the reference source for all those who wish to develop their skills and knowledge in the art of the image."Read more about this authorRead less about this author
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Fotografía de producto: Una gran herramienta para potenciar tus ventas. La fotografía publicitaria es un género fotográfico que tiene un impacto significativo en el mundo de hoy.

Se utiliza en una amplia variedad de industrias, desde la publicidad de un producto hasta campañas de moda, estilo de vida y se considera uno de los géneros fotográficos más lucrativos y fáciles de monetizar. Está demostrado que la fotografía publicitaria también es un medio poderoso para transmitir un mensaje, crear una marca y vender productos o servicios.

La calidad de las imágenes y su capacidad de llamar la atención y conectar con el público objetivo es fundamental en este género fotográfico. Por esta razón, en esta “Guía Completa de Fotografía Publicitaria y Comercial” te daremos todas las herramientas necesarias para que conozcas las técnicas y mejores prácticas para producir imágenes impactantes y efectivas.

La fotografía Publicitaria es una rama o género de la fotografía y está especializada en capturar imágenes de artículos o productos con el fin de mostrarlos de la mejor manera posible. Es una disciplina que se encarga de crear imágenes persuasivas y atractivas con el objetivo de promocionar un producto, servicio, evento o marca.

En este tipo de fotografía se busca captar la atención del espectador, transmitir emociones y generar interés en el público objetivo. Su objetivo principal es generar interés y persuadir al público objetivo para que realice una acción específica, como comprar un producto o contratar un servicio.

Esta forma de fotografía busca despertar sensaciones en el público para generar clientes potenciales en base a estímulos visuales. La fotografía publicitaria se distingue por su enfoque creativo, impactante y atractivo visualmente, y utiliza técnicas especiales para resaltar los atributos del producto o servicio que se desea promocionarLa iluminación, la composición, color, enfoque, el retoque y la edición juegan un papel clave en la creación de imágenes atractivas que resalten los detalles y las cualidades de los productos.

Es fundamental trabajar en colaboración con un equipo creativo que tenga en cuenta el mensaje que se quiere transmitir y el público al que va dirigido. Pueden ser fotografías de comida, de botellas, de autos, de ropa, de muebles, de todo lo susceptible a ser vendido o expuesto.

De la calidad de la fotografía dependerá la percepción que se tenga de ese objeto y, por lo tanto, su aceptación en el mercado. Debes tener en cuenta que el comprador no puede ver el objeto en persona: con la foto debes darle la mayor cantidad de información posible y persuadirlo de que lo compre.

No se trata de presionar, pero sí de evocar y ayudar a vender el producto. Dentro de sus características generales, la fotografía publicitaria se destaca por su creatividad, impacto visual y atractivo visual, y utiliza técnicas y recursos especiales para resaltar los atributos del producto o servicio que se desea promocionar.

Busca transmitir un mensaje claro y conciso que capture la atención del espectador de manera efectiva. Un ejemplo frecuente del uso de la fotografía publicitaria es en la promoción de productos de consumo, donde las imágenes se utilizan en anuncios impresos, vallas publicitarias, catálogos, sitios web y redes sociales.

Además, la fotografía de estilo de vida es un tipo común de fotografía publicitaria que busca crear una conexión emocional con el espectador mostrando el producto o servicio integrado en un contexto de estilo de vida. Otros usos frecuentes incluyen fotografía de moda, fotografía gastronómica, y fotografía corporativa para dar a conocer una empresa, sus valores, y sus actividades.

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