Business, Finance & Law      Management

Greenwashing: Wirkungsvolle Ansätze zur Identifikation und Vermeidung (essentials)

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Book Details
Language
German
Publishers
Springer Gabler; 2024th edition (23 May 2024)
Weight
0.09 KG
Publication Date
25/06/2024
ISBN-10
3658447435
Pages
58 pages
ISBN-13
9783658447434
Dimensions
14.81 x 0.3 x 21.01 cm
SKU
9783658447434
Author Name
Michael Hans Gino Kraft (Author)
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"Tue Gutes und sprich darüber" – aber wie funktioniert das glaubwürdig? Das essential beleuchtet verschiedene Facetten des Greenwashings, bei denen Aktivitäten irreführend ein höheres Maß an Engagement suggerieren, als tatsächlich vorhanden ist. Ausgehend von der Analyse der Dilemmata der Nachhaltigkeitskommunikation werden Instrumente und Ansätze aufgezeigt, wie diese praxistauglich überwunden werden können.

Für Organisationen wird ein Selbstevaluationstool aufgezeigt, auf Basis dessen die richtigen Hebel zur Vermeidung und Schadensprävention von Greenwashing angewandt werden können. .

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