Business, Finance & Law      Management

GOABROAD Blueprint: Strategy, tactics and tools for SME internationalisation

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Book Details
Language
English
Publishers
Autopubblicato (6 April 2024)
Weight
0.3 KG
Publication Date
06/04/2024
Pages
221 pages
ISBN-13
9791221056099
Dimensions
15.24 x 1.27 x 22.86 cm
SKU
9791221056099
Author Name
Pierantonio Gallu (Author)
Pierantonio Gallu è il fondatore di ChannelMarketing (www.channelmarketing.it), una società di consulenza che ha l’obiettivo di supportare le PMI industriali a crescere tramite l’internazionalizzazione e il rafforzamento delle reti distributive, utilizzando un metodo di proprietà denominato GOABROAD©.La sua carriera lavorativa, iniziata nel 1989, lo ha portato ad avere responsabilità in ambito Marketing, Vendite e Business Development in multinazionali tedesche, giapponesi e italiane, con presenza globale nel settore automotive.Ha partecipato a progetti di start up di filiali produttive e commerciali in USA, Brasile, Cina, e collaborazioni strategiche per entrare in nuovi mercati, in Russia, India e altri paesi dell’Europa e dell’Asia.Pierantonio è anche autore per diverse riviste di business e docente di Marketing Industriale, Pianificazione di Marketing e Strategie di Internazionalizzazione in master post-universitari.Gestisce Channelblog (http://channelblog.channelmarketing.it/), il blog che si occupa di crescita delle PMI industriali tramite l’internazionalizzazione e lo sviluppo delle reti distributive.Potete contattare l’autore via e-mail all’indirizzo: pierantonio.gallu@channelmarketing.itRead more about this authorRead less about this author
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THE 6-STEP METHOD TO GUIDE SMEs IN DEVELOPING AND IMPLEMENTING A WINNING INTERNATIONALIZATION STRATEGY!Internationalization has become the mantra for companies looking to grow, not only for large corporations but also for Small and Medium Enterprises. Despite this, many entrepreneurs and managers, especially those in SMEs, are unaware of the strategic steps to take and lack the appropriate methods and tools to successfully approach foreign markets.

Consequently, they risk making fatal mistakes or relying on unscrupulous local partners. The GOABROAD© Method, developed by the author in over 30 years of experience in international markets and adopted by dozens of companies in various sectors, guides you step by step through the process of entering and developing foreign markets.

Unlike most other texts, it goes beyond merely outlining strategy and tactics; it provides you with all the concrete models and tools to apply at every stage of your internationalization project. .

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