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Tuttavia, solo pochi libri di gestione del marketing catturano e spiegano veramente i concetti di marketing in modoconcetti di marketing in modo facilmente comprensibile e chiaro. Questo libro è stato scritto per presentare le basi in modo molto lucido.
Copre argomenti fondamentali per lacomprensione del marketing. Icontenuti di questo libro coprono il programma di studi applicabile in un gran numero di università a livello UG e PG.
Sonostati inclusi alcuni casi di studio per illustrare l'applicazione dei concetti di marketing. .
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