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Cependant, seuls quelques ouvrages de gestion du marketing capturent et expliquent véritablement les concepts du marketing d'une manière facilement compréhensible. et d'expliquer les concepts du marketing d'une manière claire et compréhensible.
Ce livre a été écrit pour présenter les bases d'une manière très lucide. Il couvre des sujets essentiels à la compréhension fondamentale du marketing .
Lecontenu de ce livre couvre le programme d'études applicable dans un grand nombre d'universités aux niveaux UG et PG. Des études de cas ont été incluses pour illustrer l'application des concepts du marketing.
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