Gerir a imagem de marca dos artistas musicais: no Burkina Faso
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£27.18£28.33 -
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£16.71
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A maioria das empresas discográficas fechou ou mudou para sectores economicamente mais viáveis, como o das comunicações. As que permaneceram ou mudaram de sector tiveram de se reinventar para fazer face à crise.
Esta mudança de paradigma traduziu-se numa contratualização, do contrato de artista ao contrato 3600, que oferece a possibilidade de tirar partido de todos os nichos disponíveis para os artistas, incluindo os ligados à gestão da imagem. O objetivo geral deste livro é identificar a resiliência das empresas musicais burquinenses face à crise da indústria discográfica, através da valorização da imagem de marca dos artistas dos seus catálogos, e examinar as estratégias utilizadas para os desenvolver e vender.
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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