Praise for Genius Ideas: Business Plan Workbook "Advertising giant David Ogilvy once said, ’Big ideas come from the unconscious. But your unconscious has to be well informed, or your idea will be irrelevant.

Stuff your conscious mind with information, then unhook your rational thought process. ’ Tiffany's Business Plan Workbook is the tool to unhook your brilliant, yet, non-fully baked idea.

It will help you pen it down and think it through. It will also help you with the hard questions, in an easy, non-overwhelming, engaging way.

A useful tool for students, new-minted and serial entrepreneurs alike. "Anika Sharma, Beauty, Luxury, CPG and Retail Technology Consultant, NYU Stern Professor of Digital and Social Media, Top 50 Global Digital Thought Leader"Genius Ideas transforms the daunting exercise of business planning into an actionable process.

A blend of reflection, strategic thinking and interactivity empowers everyone to navigate the path to entrepreneurship with confidence. "Daniela Molta, Assistant Professor, Advertising, S.

I. Newhouse School of Public Communications"An enriching, smart, and fun way to sink your teeth into the world of entrepreneurship with this engaging and practical Business Planning Workbook.

Tiffany takes her own learnings in business and translates it for those looking for a way in without it feeling too daunting. "Emma Chiu, Global Director, VML IntelligenceDescription:Breaks down all of the necessary work into bite size chunks - keeping the process of building a business plan simple and easy to achieveGives tips of what to look for and why - for example, the perspective of researching the competition to help business planners differentiate their offerings from their competition gives critical context to make the lesson highly impactful.

This guide is masterful at keeping it simple while focusing on the why behind the instructions to get to what really matters. Common sense guidance - like viral social media content being rare - that is only known after years of experienceGreat breakout of when to research, when to write things down, when to workshop and get feedback, and when to step away and take a break!Designed to be fun and upbeat, this workbook simplifies the business planning journey to make it approachable for the average entrepreneur or student.

The workbook lays out everything needed to launch a business and breaks it down into bite size chunks, which keeps the process of building a meaningful business plan from becoming overwhelming. The pages contain a mix of critical steps for business planning, strategic tips, recommendations for research and workshops to design your own path to success in a way that makes sense for each person’s individual needs and business.

This book is designed to help you build your business plan. This is YOUR business plan workbook - it's meant to be written in, torn up, thrown across the room, taped up, repaired, cried on, and shared.

This is your journey, your path to success and only you can define what success means to you. Use this to help you on your journey.

This workbook includes sections and learning pages, with workshops, frameworks, and research recommendations. Each learning session gives instructions on how to complete specific sections of the book.

Throughout you'll have pages of encouragement, ideas, how-to-guides, and recommendations for seeking feedback. Genius Ideas: Business Plan WorkbookTable of ContentsExecutive Pitch (First Take)Skills AssessmentExecutive SummaryOrganizational PlanMarketing PlanOperations PlanBranding StrategyExecutive Summary (Again)Business Name and Website.