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Generative AI for Advertisement

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Book Details
Language
English
Publishers
Independently published (9 May 2024)
Weight
0.31 KG
Publication Date
09/05/2024
Pages
225 pages
ISBN-13
9798325260438
Dimensions
15.24 x 1.3 x 22.86 cm
SKU
9798325260438
Author Name
Rakesh Kumar (Author)
With a distinguished career spanning over 22+ years, Rakesh Kumar is an accomplished senior leader renowned for leading global projects across diverse sectors. Their expertise encompasses banking, aerospace, rail, and automotive industries, demonstrating a proven track record in steering multi-million dollar projects from conception to successful completion. Certified as a Project Management Professional (PMP) and Scrum Fundamentals, Rakesh excels in project management processes, including initiation, planning, execution, control, and closure.Armed with a Master's in Engineering from Motilal Nehru National Institute of Technology (MNNIT) and a Bachelor's in Engineering from the National Institute of Technology, Tiruchirappalli, Rakesh has consistently delivered exceptional results. As a leader, they drive teams of 100+ members, fostering operational excellence aligned with business and technology strategies. Based on interaction and lack of depth of understanding of topic during critical project requiements now Rakesh aims to contribute to developing lots of practice materials on the latest technology.Read more about this authorRead less about this author
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Welcome to the world of "Generative AI for Advertisement," where the fusion of cutting-edge technology and creative ingenuity revolutionizes the landscape of advertising. In today's digitally-driven era, where consumers are inundated with an abundance of content, advertisers face the formidable challenge of capturing and retaining audience attention amidst the noise.

Enter generative artificial intelligence (AI), a transformative force that empowers advertisers to craft dynamic, personalized, and captivating advertisements that resonate with their target audience like never before. This book serves as your comprehensive guide to understanding and harnessing the power of generative AI in the realm of advertisement.

From the fundamentals of generative AI techniques to their real-world applications across various industries, each chapter offers invaluable insights and practical knowledge to elevate your advertising strategies to new heights. Explore the evolution of advertising methodologies, from traditional approaches to the paradigm shift towards digital advertising, and discover how generative AI is poised to redefine the advertising landscape.

Delve into the role of AI in modern advertisement, uncovering its ability to analyze vast amounts of data, predict consumer preferences, and generate compelling ad content tailored to individual interests and behaviors. Discover the myriad applications of generative AI across different advertising mediums, including text, images, videos, and dynamic ad creation, and learn how personalized advertisement strategies can drive higher engagement, conversion rates, and brand loyalty.

Navigate the ethical considerations inherent in AI-driven advertisement, from privacy concerns to bias and fairness, and gain valuable insights into best practices and emerging technologies shaping the future of advertising. Whether you're a seasoned advertising professional seeking to stay ahead of the curve or an aspiring marketer eager to unlock the potential of generative AI, this book equips you with the knowledge and tools to thrive in an ever-evolving advertising landscape.

Join us on a journey of exploration and innovation as we unveil the transformative capabilities of generative AI for advertisement and pave the way for a future where creativity knows no bounds. .

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