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Um Markentreue zu entwickeln, werden derzeit im Beherbergungs- und Gaststättengewerbe verschiedene Methoden angewandt, wie z. B.
Mitgliedschaftsprogramme, die Stammkunden Privilegien und Anreize bieten. Dieses Buch (Gastgewerbe in Kamerun - eine Fallstudie auf seine eigene Art und Weise) ergänzt die zahlreichen Lehrbücher auf diesem Gebiet um eine Fallstudie, die aus Kamerun stammt.
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