Fundamentals of Marketing: Introducing Marketing Concepts and Theories
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It also helps producers understand the factors they should take into account before setting the price of a product or service. Marketing enables producers understand the elements of marketing mix, otherwise called the 7 Ps (product, price, place, promotion, people, processes and physical evidence).
The book contains relevant contemporary marketing issues essential to real life situations and discusses the fundamental concepts and theories of marketing. .
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£27.18
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