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Una delle caratteristiche più preziose di un sistema informativo gestionale è la capacità di raccogliere dati interni ed esterni da diverse fonti e di presentarli in un formato facile da analizzare. Le informazioni non valgono molto se non hanno uno scopo.
Questo libro può servire agli studenti per imparare come le aziende utilizzano le informazioni per migliorare le operazioni aziendali. Gli studenti imparano anche a gestire i vari sistemi informativi in modo che servano al meglio le esigenze di manager, personale e clienti.
Imparano inoltre a creare sistemi per la ricerca e l'archiviazione dei dati e a conoscere i database dei computer, le reti e molto altro ancora. .
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