Fidélité des exposants à l'égard de Tourism Indaba: une étude exploratoire
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Le chercheur avait prédit que d'autres exposants avaient cessé de participer au salon en raison de l'instabilité politique, de la xénophobie et de la concurrence d'autres salons du tourisme. Cependant, il s'avère que ces raisons n'ont aucun effet sur la fidélité des exposants qui continuent à participer à l'événement, ce qui suggère que la fidélité des exposants au salon Tourism Indaba restera inchangée tant que le salon répondra à l'objectif des entreprises qu'ils représentent.
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£27.18
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