Fidelidade à marca e estilos de vida dos consumidores de carne fresca
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£27.18£28.33 -
£10.58
£12.58 -
£16.71
£17.13
Reviews & Ratings
Através da informação recolhida, explorar-se-á a relação entre a lealdade à marca e os estilos de vida dos consumidores da categoria de carne fresca, através de um desenho de investigação quantitativo com um âmbito correlacional descritivo. Os resultados sugerem informações válidas e fiáveis sobre os atributos psicográficos de maior importância para cada nível de lealdade de compra de carne fresca, levando à otimização do planeamento de marketing nesta indústria.
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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